YANCHAO: New Name, Same Trusted Global Parcel Forwarding Service

If you’ve used our platform before, you may have known us as Gonest. As of December 2025, we’ve officially rebranded to YANCHAO.

This article explains why the name changed, what stayed the same, and what’s new.

Why We Changed Our Name

The rebrand came down to a trademark issue: we were unable to secure rights to the word “nest” in several of our key markets, which made it necessary to retire the Gonest name. Rather than risk legal and branding conflicts down the road, we made the decision to move to a new, fully-owned name: YANCHAO.

Since December 2025, YANCHAO has been the name used across our website, product packaging, customer communications, and all marketing. The Gonest name is fully retired and will not appear in any of our current or future materials.

What Hasn’t Changed

This is a name change, not a service change. Everything you relied on from Gonest continues under YANCHAO, without interruption:

• International parcel consolidation — combining multiple purchases into a single shipment to reduce your shipping costs
• China package forwarding to more than 70 countries worldwide
• Warehouse handling, quality checks, and repackaging before your parcels ship out
• Support for shipping from China to USA via express air freight and sea freight options, including DDP customs clearance so you’re not caught off guard by import fees at your doorstep

Same team, same warehouse network, same commitment to getting your packages to you reliably — just under a new name.

Introducing YANCHAOBuy

Alongside the rebrand, we’ve also launched YANCHAOBuy, a dedicated sub-brand focused on purchasing-agent (daigou) services. YANCHAOBuy makes it easy for international customers to buy products directly from Chinese platforms and marketplaces, even without a local Chinese payment method, address, or language skills — we handle sourcing and purchasing on your behalf, then consolidate and ship through the same trusted YANCHAO network.

Whether you’re an individual shopper or a business looking for a B2B sourcing partner, YANCHAOBuy gives you a more direct path to Chinese products, backed by the same shipping infrastructure you already trust.

What This Means for You

• Update any bookmarks, saved logins, or references from “Gonest” to YANCHAO
• Your account, order history, and any active shipments are unaffected by the transition
• If you’re looking for purchasing-agent services specifically, look for YANCHAOBuy

We appreciate your patience through this transition and look forward to continuing to serve you — under our new name, with the same standard of service.

Questions about the rebrand or your account? Reach out to our support team, and we’ll be happy to help.