Why GoNest Cannot Ship Branded Products
Hello everyone, and welcome to GeeseNest. This website is dedicated to publishing official news, announcements, and important notices related to GoNest. Today, we will explain in detail why GoNest is unable to ship branded products. To fully understand this issue, it is necessary to begin with copyright and intellectual property regulations.
Copyright and Intellectual Property Regulations for Shipping Branded Goods
The transportation of branded products involves copyright and related intellectual property protections, including trademark rights. These protections are governed by three key layers: international conventions, customs regulations of exporting and importing countries, and legal liability within the logistics and transportation industry.
Under international trade regulations, brands are classified as strictly protected intellectual property. Without an official import and export authorization issued by the brand owner, customs authorities—whether in the exporting country or the destination country—are legally required to treat such goods as infringing or counterfeit. In these cases, the goods may be seized, destroyed, and subject to substantial fines.
At the same time, logistics companies prohibit the shipment of unauthorized branded goods in order to avoid legal liability for “assisting infringement.” As a result, unauthorized branded goods are considered prohibited items, and compliant logistics channels cannot process them.
Legal Responsibility in the Transportation of Branded Goods
Export Country Customs: Inspection and Detention Authority
Chinese Customs operates an extensive Intellectual Property Customs Protection Filing System. During inspections, if goods are found to display registered brand identifiers such as logos, brand names, or distinctive designs, the system will require the shipper to provide a Brand Authorization Certificate.
If authorization cannot be provided, the shipment will be classified as “suspected infringement,” leading to detention by customs. The shipper may face confiscation of the goods and significant financial penalties.
Joint Liability of Logistics Carriers
When transporting branded goods, logistics providers and freight forwarders may bear joint legal liability if they fail to conduct reasonable compliance checks.
- Knowingly facilitating infringement: If shipping documents clearly indicate branded items while the declared value is unusually low, or if the product description is intentionally vague (for example, declaring “Nike shoes” as “sports shoes”), the logistics provider may be deemed to have knowingly assisted infringement.
- Assisting infringement as an intermediary: In certain jurisdictions, such as the European Union, if a freight forwarder provides additional services such as warehousing, sorting, or consolidation, it may be classified as an intermediary. In such cases, rights holders can apply for injunctions requiring the provider to cease service.
- Loss of safe harbor protection: Once a logistics provider is notified by customs or a rights holder that goods are infringing, the provider must immediately suspend transportation and cooperate with investigations. Failure to do so may result in direct legal liability.
Destination Country Customs: Seizure and Destruction
Intellectual property protection is particularly strict in Europe and North America. Even if the goods are genuine, shipments classified as parallel imports—products imported without authorization from the local brand owner—may still be seized and destroyed for infringing the interests of authorized distributors.
Responsibilities GoNest Must Bear
As a logistics company, GoNest may bear joint legal liability when transporting unauthorized branded goods. If branded items are discovered during shipment, the sender’s account may be permanently banned, and the logistics provider may face legal action.
For this reason, both GoNest and other compliant logistics companies must refuse unauthorized branded goods at the intake stage to ensure legal compliance.
Which Branded Products Cannot Be Shipped by GoNest?
According to our latest official notice, GoNest is unable to ship the vast majority of internationally recognized brands. Well-known brands such as Nike, Adidas, Balenciaga, Chanel, Vans, and PUMA are all included on our prohibited list.
Below is a non-exhaustive list of brands that GoNest cannot transport:
Sneaker & Sportswear
- Nike
- Jordan Brand
- Adidas
- Yeezy
- Converse
- Puma
- New Balance
- Vans
- Asics
- Reebok
- Stussy
Luxury Streetwear
- Off-White
- 1017 ALYX 9SM
- Heron Preston
- Rhude
- Comme des Garçons Play
- Supreme
- Palm Angels
- Ralph Lauren
- Hermes
- Vezere
- McQueen
- Corteiz
Luxury Fashion x Streetwear
- Balenciaga
- Gucci
- Louis Vuitton
- Dior
- Prada
- Chrome Hearts
- Ami Paris
- Canada Goose
- Polène
- Jérôme Dreyfuss
- Burberry
Classification of Branded Goods in Logistics Transportation
Within the logistics industry, branded goods are typically classified as sensitive cargo or directly labeled as prohibited items, meaning they are not eligible for transportation through compliant logistics channels.
Why Do Some Logistics Providers Still Ship These Goods?
Some logistics providers attempt to bypass regulations by using gray-area methods. These approaches rely on exploiting gaps in customs inspection rates or using specific transportation routes to reduce the likelihood of inspection.
In simple terms, these providers take advantage of differences in customs policies across regions. For example, Hong Kong, as a free trade port, applies relatively looser brand controls compared to mainland China.
In such cases, goods are first transported from mainland China to Hong Kong by truck, where inspections are less strict, and then handed over to international couriers or airlines for overseas shipment.
This method carries significant risk. If the shipment is inspected and identified, the goods will be seized and destroyed, resulting in the loss of both the product value and shipping costs.
Additionally, such providers typically charge higher shipping fees to compensate for the increased risk. This is not compliant transportation but rather a gamble. If customs seizes the goods, these providers often refund only the shipping fee, if anything at all, while the full value of the goods is lost by the customer. GoNest does not recommend this approach.
Why Was GoNest Able to Ship Branded Goods in the Past?
In the early stages of our operation, GoNest was a smaller company, and some logistics processes and compliance frameworks were not yet fully established. As a result, brand-related shipping risks were not adequately managed.
As GoNest has grown and matured, we are committed to operating in full compliance with international trade regulations and the laws of each destination country. This shift ensures long-term stability and legal security for both our company and our users.
Which Products Does GoNest Currently Support for Shipping?
Excluding internationally recognized brands, GoNest supports the shipment of Chinese domestic brands, general consumer brands, and unbranded products. These goods comply with Chinese export regulations and the import requirements of most countries.
We encourage users to ship standard, non-branded goods through GoNest, which allows us to offer more cost-effective and reliable shipping solutions.
Does GoNestbuy Support the Purchase of Branded Products?
Under our current policy, GoNestbuy no longer supports the purchase of branded products. Only non-branded or general-brand products are eligible for purchase through GoNestbuy.
If I Buy Branded Products Independently, Can GoNest Ship Them?
The restriction on branded products is not based on where the items are purchased. Whether you buy through GoNestbuy or from other platforms, GoNest cannot ship items that belong to prohibited international brands.
If a product falls under the restricted brand list, GoNest will be unable to provide transportation services regardless of the purchase channel.
